Here is a great article published by BusinessWeek, titled, "The Big Record Labels' Not-So-Big Future"

BUSINESSWEEK ARTICLE

The bottom line is that traditional record labels are going away and the only thing that they can do to stay alive is take money away from the artists to maintain profits for themselves.

In an article covering a take over and restructure of EMI (a major record label) an english gentleman Guy Hands who is their new CEO made this statement:

"We had labels at EMI that were spending five times as much on marketing as their gross revenues. We told them you could stick a £50 note on the cover of a CD and have the same effect, and we also wouldn't have to pay them [the record label managers]. Those sorts of comments don't go down too well."

 ( read the full article here - TELEGRAPH UK )

RECORD LABELS KNOW THE TRUTH ABOUT WHAT IS HAPPENING AND THEY ARE RUNNING SCARED!

The days of paying $15 - $20 for a CD, that contains only 1 song that you like are OVER! With the internet, you can burn your own CDs or fill your iPod, with the music you enjoy. Which means, record labels can no longer force you to buy a bunch of music that you do not want. (AND THEY HATE IT!)

So think about this...  even with record labels disappearing and bands taking their music directly to the consumer via the internet, there is still one thing that remains a HUGE need of every techno-savvy band on the planet. . . MARKETING!

Nothing is worse than having the greatest song in the world but no one who knows about it.  Here is where YOU and the Harvester Program step into the money stream that is already out there and in place, money that is already being spent and consumed by companies that care nothing about family values.

Let us assume for a moment that when we purchase Christian music we would expect that the record label would reinvest the money back into more Christian music. Is this what you expect? Would you like to learn about another way that main stream record labels have been accused of mis-handling your money?

Here is an article about PAYOLA from the New York Times:

http://www.nytimes.com/2004/10/22/business/22music.html?pagewanted=print&position=

When you get a discount from a company for "referring a friend", where does that money come from?  Answer: the company's marketing budget.  The money is already budgeted and companies are willing to give you money (or discounts) for helping them market.

Now think about this. . . how many times do you share a cool song with a friend and do not get a penny?  Well, it does not have to be that way any more.  Because companies and bands are willing to invest hundreds of millions of dollars in their marketing budgets, your word-of-mouth advertising does not have to be FREE anymore.  YOU can now tap into that income stream with the Harvester Program.